Noetic

A Lego Shop that is not only for kids

Many people assume that Lego is only for kids. Eventually, the company also has a large base of customers and followers among grown-ups. Lego has brought special products for customers segmented based on age.

Noetic believe that Lego is not only for kids but also for people of all ages. Unlike the typical lego retail store, which categorises products according to age, Noetic classified them into different zones according to their themes, emphasising a family-friendly retail experience.


Design Concept - Interlock



The Lego Brick Principle

The plastic brick presents an interlocking principle and this is what makes the cube unique and offer unlimited building possibilities. 
Interlock

Divide the space into different zones, the emergence of a shared space zone creates interlock, just like the principle of Lego bricks.


SECTION A-A
SECTION A-A


SECTION B-B
SECTION B-B



LEVEL 1
MEZZANINE
LEVEL 2



Que Wenxin
︎Singapore  ︎+65 9768 9839 
︎ quewenxin1107@gmail.com